Site Selector
Current Site: Switzerland
Site Selector
Current Site: Switzerland
The curriculum for the Upper & Premium HoReCa training programme has been developed with the aim of understanding better the needs and expectations of our business customers post-Covid and to enable them to respond in a targeted manner. The programme consists of three tailored, interactive modules:
1) Coca-Cola sales force programme
The first programme is aimed at our Coca-Cola sales force. It follows the outside-in approach and is derived from the needs of our customers. Members of our sales staff learn to recognise and understand the challenges and current issues our business partners are faced with in the premium HoReCa sector and make an active contribution to growing their business.
2) Premium HoReCa VIP programme
The second module is a two-day training course at the EHL and addresses both business owners and management-level staff in the premium HoReCa sector. The objective is to bring together leading personalities from science and practical application to discuss the following points, among others:
3) Premium HoReCa academy
The third module is a fascinating on-line self-study programme for managers and high potentials in and around the HoReCa environment. Participants are trained in the following areas to enable them to respond appropriately to the needs and expectations of their customers: