Premium Spirits

Premium Spirits

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PREMIUM SPIRITS ARE AN IMPORTANT PART OF THE COCA-COLA HBC PRODUCT RANGE

Our premium spirits business is a strategic category in leveraging our 24/7 portfolio, offering solutions for every beverage consumption occasion.

The premium spirits in Coca-Cola HBC help us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands, as we can strengthen our customer relationships and better address important adult consumption occasions through mix activation.

We rely on a strategic partnership in the premium alcohol segment with Brown-Forman.

  • Since 2023, we entered the Alcoholic Ready to Drink market with Jack Daniel’s and Coca-Cola.
  • In 2026, we extended the Premium Spirits portfolio with Jack Daniel’s, Diplomático Rum, Gin Mare, Woodford Reserve, El Jimador, Herradura, The Glendronach, Benriach, Glenglassaugh and Chambord.

 

PREMIUM SPIRITS RESPONSIBLE MARKETING POLICY

Our Premium Spirits Responsible Marketing Policy sets the framework applicable to all our marketing activities relating to premium spirits products the company distributes, including but not limited to selling activities, merchandising, sales and brand advertising, marketing and promotional activities, development and content of brand web sites, electronic communications and digital media, product placements and sponsorships, and labeling and packaging. The Policy applies to all our markets where we distribute premium spirits and is to be strictly adhered to by our employees and third parties engaged in the marketing of premium spirits, in order to reflect Coca-Cola HBC’s high standards, core values and social responsibility commitments.


PREMIUM SPIRITS BRANDS