Packaging and Recycling

Packaging and recycling

We are continuously reducing the environmental impact of our beverage packaging without compromising the safety and quality of our products.

Improved packaging

Technological progress allows us to constantly improve our packaging and thus also make it more environmentally friendly. We are always working to reduce the weight of our packaging, which has positive consequences for resource consumption as well as transport. In addition, we are continuously optimising the material used, in particular by using recycled PET (rPET).


rPET content in all PET beverage bottles produced in Switzerland


rPET content on average in Swiss PET beverage bottles

Beverage bottles made from 100% rPET

All PET bottles produced in Switzerland for Coca-Cola, Fanta, Sprite, VALSER and Mezzo Mix are made from 100% rPET – a food-grade raw material created from empty PET packaging that is collected and processed for reuse. Thanks to the closed cycle, used bottles are turned into new bottles again and again. By reusing the material, we save energy, CO2 and resources for the benefit of the environment. Compared to virgin PET, the production of bottles from recycled material requires only half as much energy.

High recycling rates without obligation

Every beverage packaging has advantages and disadvantages in terms of functionality and ecology. The following applies in any case: the more often we reuse packaging, the greater will be its environmental benefit. This is why recycling is a crucial factor in the sustainable use of packaging.

PET is by far the most popular packaging material in the Swiss beverage market. The Swiss population demonstrates a very high level of collection discipline: they return over 82% of all PET bottles. This is ultimately also thanks to the commitment of PET-Recycling Switzerland (PRS). As a founding member, Coca-Cola in Switzerland is committed to the collection and recycling of the beverage bottles produced.


of PET bottles are
recycled in Switzerland  


is the recycling rate for
aluminium cans in Switzerland 

Labelfree bottles

VALSER becomes the first Swiss mineral water to dispense with labels. This innovation means we can reduce the amount of packaging material used and take another step towards the full circular economy. The product information and logo are embossed into the bottle. The barcode required for retail sale is now printed on the top of the lid. Our aim is to eventually use labelfree bottles for all VALSER drinks. 

Labelfree bottles Labelfree bottles

A world without waste

With the ambitious “A world without waste” programme, we have set ourselves the goal of collecting and recycling the amount of bottles and cans sold by the company worldwide in the form of waste by 2030. In this way, we as the Coca-Cola system want to contribute to a world without waste. With numerous projects around the world, we are committed to increasing recycling rates and raising people’s awareness.


No packaging is sustainable if it is disposed of improperly.

Dominik Mory Packaging Specialist, Coca-Cola HBC Switzerland