Packaging and Recycling

Packaging and recycling

We reduce the environmental impact of our beverage packaging on an ongoing basis without jeopardizing the safety and quality of our products.

Improvements in packaging

Technological advances allow us to improve our packaging on a continuous basis and also design it to be more eco-friendly. We are constantly at work to reduce the weight of our packaging, which has positive effects on plastic use and transportation. We also check regularly to see how we can optimize the composition of our packaging materials.  

High recycling rates 

Every kind of beverage packaging has its pros and cons in terms of functionality and ecology. In all cases, though, one thing is clear: The more often packaging is reused, the greater its benefit to the environment. That’s why recycling is a crucial factor when it comes to sustainable handling of packaging.  

PET is by far the most popular packaging material in the Swiss beverage market. And the Swiss population  is highly disciplined about recycling, returning more than 83 percent of all PET bottles. This is ultimately also due to the tireless work of PET-Recycling Switzerland (PRS). As a founding member, Coca-Cola Switzerland is committed to collecting and recycling the beverage bottles that are produced.  


of PET bottles are
recycled in Switzerland


recycling rate for aluminum
cans in Switzerland

Beverage bottle made from 100% recycled material (rPET) Beverage bottle made from 100% recycled material (rPET)

Recycled PET (rPET)

rPET is an innovative alternative to conventional plastic packages. Collecting and recycling used PET bottles not only minimizes waste, but also lowers CO2 emissions. In fact, the move to rPET will bring a significant reduction in CO2 use. Compared to bottles made of new PET with no recycled material at all, CO2 emissions are reduced by as much as 75% when 100% rPET is used.

Our portfolio consists of an average of over 58% rPET, and we are constantly increasing the amount of recycled material used. For example, VALSER uses exclusively PET bottles made from 100% recycled material. The market average is 40%. 

World Without Waste 

Through the ambitious “World Without Waste” program, Coca-Cola is striving to collect and recycle the full volume of bottles and cans sold by the company worldwide in the form of waste by 2030.  By taking this step, we within the Coca-Cola system aim to contribute to a world without waste. With numerous projects all over the world, we are hard at work increasing recycling rates and raising awareness.  


No packaging is sustainable if it is disposed of improperly.

Dominik Mory Packaging Specialist, Coca-Cola HBC Switzerland