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VALSER introduces labelfree bottles

VALSER becomes the first Swiss mineral water brand to dispense with labels. This means we can reduce the amount of packaging material used and take another step towards the full circular economy.

VALSER introduces labelfree bottles VALSER introduces labelfree bottles

VALSER gets people talking with another innovation in the area of sustainability. It was the first Swiss mineral water to use bottles made from 100% recycled PET (rPET). Additional breakthroughs were made with the use of CO2 from the air from, Climeworks and the brand’s climate-neutral certification.

Less packaging, more sustainability

Now, by dispensing with the label, VALSER has reached another milestone along the path to sustainability and a circular economy. The first VALSER labelfree propositions – VALSER Sparkling, VALSER Still and VALSER Still Calcium & Magnesium – are now available and being tested on the market. Dispensing with labels enables a further reduction in the amount of packaging material used. This means less waste and a reduction in CO2 emissions.

The product information and logo are embossed into the bottle. The barcode required for retail sale is now printed on the top of the lid.

VALSER labelfree bottles VALSER labelfree bottles

And it’s not just the simple and fresh design with improved ergonomics that stands out, but also the new size of 750 ml – ideal for at home and on the go.