Another milestone on the way to net-zero emissions by 2040 for Coca-Cola HBC Switzerland

Visionary and sustainable solution for plastic packaging and beverage cartons: Coca-Cola HBC Switzerland is one of the founding members of the new voluntary industry organisation.

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Coca-Cola Hellenic Switzerland is joining forces with other players in the value chain to found the association RecyPac – Kreislauf Plastik und Getränkekarton. The voluntary industry organisation is being established as a visionary and sustainable solution for incorporating plastic packaging and beverage cartons into a closed-loop resource system. The goal of the new organisation is to establish a harmonised and sustainable circular economy for plastic packaging and beverage cartons throughout Switzerland.

Jürg Burkhalter

With the collect 2025 the circular economy in Switzerland will be further strengthen. This is another milestone for us towards net zero emissions by 2040.

Jürg Burkhalter General Manager, Coca-Cola Hellenic Switzerland

The system sets ambitious targets in all areas of sustainability (environment, economy, society) to be met by 2030 and continually assesses these objectives on an ongoing basis using a comprehensive and transparent target system. The plan is to implement an effective recycling system and attain recycling rates of 55% for plastics and 70% for beverage cartons by 2030. 

The entire process chain, from packaging manufacturers to brand owners, retailers, municipalities and recyclers, is integrated to facilitate effective and efficient recycling. This means that the establishment of collection systems is to go hand in hand with efforts to enhance the recyclability of products, ensuring the complete closure of resource loops.

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A broad alliance of stakeholders will provide support and co-financing for the industry solution. Founding members of the organisation include producers, packaging manufacturers, brand owners and retailers. Joining forces to establish an industry organisation can yield environmental, economic and social benefits, ultimately bringing the vision of a circular economy for packaging to fruition. This will enable the conservation of resources, the realisation of synergies and the attainment of economies of scale. 

Further information on the new association can be found at