VALSER launches new Augmented Reality Web-App

Tradition and innovation go hand in hand at VALSER - and characterise the history of the brand. VALSER is breaking new ground in digital customer interaction with a new augmented reality web app. The immersive experience will be launched in selected restaurants in Zurich, Zug and Bern on 14 February. 

VALSER mineral water from the Grisons mountains is firmly anchored in Swiss gastronomy. The brand combines its deep roots with pioneering innovations. VALSER is now bringing the journey of water directly to the dining table with augmented reality (AR) - without an additional app, directly in the browser.

By simply scanning the VALSER bottle, guests can experience an interactive 3D landscape of Vals, the place of origin of the mineral water. The world-tracking technology makes it possible to visually track the natural mineralisation of the water with calcium and magnesium - and shows in a playful way what makes VALSER so special.

Geolocalisation and artificial intelligence (AI) enhance the experience: the web app recommends ideal food combinations based on the restaurant's menu of the day. Guests can also design their own VALSER bottle - with a customised, AI-generated design that is tailored to their personal preferences.

VALSER sets new standards in digital customer interaction

With this innovation, VALSER is responding to the growing need for authentic product stories, personalised experiences and transparency about origin and sustainability.

Sustainability at the Core of the VALSER brand

VALSER not only stands for innovation, but also for a commitment to sustainability. Back in 2019, VALSER was the first Swiss mineral water with bottles made from 100% recycled PET - as an industry pioneer for green PET too. The company's deep commitment to the community of Vals is also reflected in projects such as the solar installation on the production building. In co-operation with the local population, it produces clean energy for 64 households - without detracting from the protected village image.

VALSER combines innovation and tradition – for a sustainable future and the preservation of nature as the source of its unique mineral water.


Curious? Choose a restaurant of your choice and try it out for yourself!

Find out more about VALSER here.