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Gianrico Duriet Appointed New Sales Director at Coca-Cola HBC Switzerland

Coca-Cola HBC is strengthening its leadership team in Switzerland: Gianrico Duriet will take on the role of Sales Director Switzerland as of 7 April. In this position, he is responsible for the national sales strategy, the development of distribution channels, and close collaboration with our retail partners and customers to drive sustainable growth.

Gianrico Duriet brings over 20 years of experience in the FMCG sector and most recently served as Sales Director overseeing key sales channels at a leading consumer goods company. He was responsible for major retail and e-commerce activities across multiple categories, including coffee, food, confectionery, and infant nutrition.

Jürg Burkhalter, General Manager, Coca-Cola HBC Switzerland

Gianrico is passionate about building high-performing sales teams and consistently drives customer centricity and change initiatives. As a dynamic and empathetic leader, he focuses on sustainable growth and operational excellence.

Jürg Burkhalter General Manager, Coca-Cola HBC Switzerland

Gianrico Duriet, Sales Director, Coca-Cola HBC Switzerland

I am very excited to join Coca-Cola HBC and to get to know the dedicated teams behind these iconic brands. In the first weeks, I want to focus on listening, learning, and engaging with our employees, customers, and partners to further strengthen the strong partnerships that shape our business. Together, we want to strengthen and grow our brands and offer refreshing moments to consumers anytime and anywhere.

Gianrico Duriet Sales Director, Coca-Cola HBC Switzerland

We are delighted to have Gianrico join us as an experienced leader in this key role, who will play a decisive part in shaping Coca-Cola HBC’s next phase of growth.