Moritz Eberhardt becomes new Sales Director of Coca-Cola HBC Switzerland

As of 1 January, Moritz Eberhardt will be taking on the role of sales director Switzerland with overall responsibility for all sales channels within the retail, convenience, gastronomy, e-commerce and coffee divisions.

Moritz Eberhardt has been with CCHBC since 2021 and successfully headed up the Retail sales team in his most recent position. With over 15 years of experience in various commercial roles, he has worked at companies such as Nestlé and DIAGEO in Switzerland and South America.

Since he joined CCHBC, Moritz Eberhardt and his team have performed outstanding and successful work, demonstrating great passion for the beverage industry and a strong focus on customers.

He holds a Bachelor’s degree in Business Administration and Economics from the University of Basel. From early on in his life when he served as a determined ice hockey goalie, his team spirit and sporting ambition have shone through. In addition to various other accomplishments, he showcased his athletic abilities with great success in the Elite Junior division at the EHC Basel.

Moritz Eberhardt

I am very excited about this new challenge. With the support of my dedicated and experienced team, I will continue to work to offer our customers the right product to suit every taste and every situation – 24 hours a day, seven days a week.

Moritz Eberhardt SALES DIRECTOR

Jürg Burkhalter

I firmly believe that Moritz Eberhardt, with his extensive commercial experience and exceptional leadership qualities, will effectively drive our corporate vision forward and captivate our customers with our innovative product range,” says Jürg Burkhalter, General Manager of Coca-Cola HBC Switzerland.

Jürg Burkhalter General Manager