Lukas Henle becomes National Key Account Director Retail

Lukas Henle will join CCHBC Switzerland as National Key Account Director Retail, effective February 1, 2021. Lukas Henle will be a member of the Senior Leadership Team.

Lukas Henle is joining CCHBC Switzerland from Nestlé Switzerland where he last held the position of Customer Sales Director since 2017. Lukas Henle started his career with Lindt & Sprüngli before moving into account management and brand management positions with Kraft Foods/Mondelez in Switzerland and in Germany. During his professional tenure Lukas Henle has gained valuable experience across multiple food and beverage categories. Further, Lukas Henle has extensive knowledge of the Swiss retail trade and a great track record for creating category growth in close cooperation with strategic retail partners.

With his deep category and multi-channel understanding in combination with cross-functional experience in strategic key account management, business development and consumer marketing, Lukas Henle is ideally positioned to successfully contribute to the transformation of CCHBC Switzerland. In his new role, Lukas Henle will lead the national sales team for all retail channels in Switzerland.