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Coca-Cola HBC Switzerland – Patron Partner of the Hospitality Summit 2026

As a long-standing partner of the Swiss hospitality industry, Coca‑Cola HBC Switzerland is committing to a three‑year patronage partnership with the Hospitality Summit – specifically where exchange, development, and entrepreneurial perspectives come together.  

As the leading conference for the Swiss accommodation industry, the Summit annually brings together decision-makers from the hotel sector, gastronomy, and the wider business community to discuss current challenges and future topics.


Exclusive beverage partner and on-site presence

As the industry-exclusive partner for soft drinks and mineral water, Coca-Cola HBC Switzerland supplies the Hospitality Summit with the required beverages. Our presence will be visible through branded refrigerators, bars, and beverage stations across the event venue. In the Networking Arena, we will be represented with a 14 sqm booth. During the evening event, we will also operate our own Premium Mixer Three Cents Bar. In doing so, we create visible meeting points for exchange and networking while integrating our brands directly into the hospitality community.


Hospitality Summit 2026 Hospitality Summit 2026

Engagement in the NextGen. Hospitality Camp

Together with HotellerieSuisse, we are actively involved in the NextGen. Hospitality Camp. Coca-Cola HBC Switzerland provides participants with a concrete case study from our business environment. In this way, we support the next generation of professionals and actively contribute to the continued development of the Swiss hospitality industry.

With our three‑year patronage partnership, we combine operational presence with substantive engagement, actively contributing to the continued development of Swiss hospitality as a long‑term and reliable partner to the industry.


Nicole Atkin

Coca-Cola HBC Switzerland AG is proud to serve as both Summit Sponsor and Patron Sponsor of the Hospitality Summit, Switzerland's leading hospitality congress, taking place on 3rd and 4th June 2026 at the Festhalle Bern. This partnership provides an important strategic platform to showcase our diverse portfolio, engage with key industry stakeholders and further enhance our presence within Switzerland’s growing hospitality sector. We look forward to contributing to meaningful industry exchange and supporting the long term growth of this key industry.

Nicole Atkin Key Account Manager for Out Of Home Channel