Coca-Cola “Made by”: New nationwide campaign celebrates employees

To mark the 90th anniversary of Coca-Cola production in Switzerland, the company is launching a new nationwide multichannel campaign that puts the people behind the brand at the center. Under the title “Made by,” Coca-Cola portrays employees from different regions of the country and highlights those who make Coca-Cola possible in Switzerland every day.

Coca-Cola has been produced in Switzerland since 1936. The new campaign builds on this long local tradition and combines it with authentic storytelling. It focuses on real employees, their roles, and their origins – as an expression of Coca-Cola’s deep roots in the Swiss market.

Real employees, real Swiss stories

For the campaign, protagonists of Coca-Cola HBC Switzerland, which operates as the strategic bottling partner for The Coca-Cola Company, from various regions of the country were portrayed:

• Reto, Plant Manager from Schänis
• Seraina, Quality Manager from Bärteswil
• Valerio, Warehouse Manager from Dietlikon ZH
• Christine, Sales Manager from Geneva
• Walter, Sales Consultant from Lucerne
• Tina, Head of Event & Activation from Zurich

The campaign material shows each employee in their real working environment. Their first name, role, and background highlight the diversity and strong local roots of the people are who have shaped Coca-Cola in Switzerland for 90 years. They represent the larger community behind our brand today: 650 colleagues employed directly, and more than 7,700 people whose jobs we support across Switzerland.

Nationwide multichannel campaign

The campaign will be rolled out across Switzerland as an integrated multichannel campaign. It includes:

• Key visuals for DOOH (Digital Out‑of‑Home), OOH (Out‑of‑Home), and printPhoto and video content, including short motion formats for social media
• Digital banners for online implementations
• Static assets for social media

The content was produced at the Coca-Cola HBC Switzerland production site in Brüttisellen, in logistics and work environments, as well as in a gastronomy setting in Opfikon. The campaign was created in collaboration with Ogilvy Zurich and Swiss photographer Yves Bachmann.

“This campaign shows who we are”

“For 90 years, Coca-Cola has been produced in Switzerland by people for people. With ‘Made by,’ we show the faces that shape our brand here every day – and make visible how strongly Coca-Cola is locally anchored.” – Anna Cremer, Senior Marketing Manager, The Coca-Cola Company Switzerland.