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2× Christmas – working hard for the Swiss Red Cross

As in the years before, employees of Coca-Cola HBC Switzerland spent a day supporting the Swiss Red Cross (SRC) in Bern. Together, they opened, sorted and distributed more than 2,000 parcels to put together donations for those who need them the most.

Their commitment has a long tradition. Coca-Cola HBC Switzerland has participated in the 2× Christmas campaign for years. It is a great privilege for us to fulfil our corporate responsibility in the context of 2× Christmas.

Poverty in Switzerland

In Switzerland, every tenth person is affected by poverty, which amounts to around 900,000 people. The 2× Christmas campaign, which has been organised by the Swiss Red Cross in collaboration with Coop, the Swiss Post and the Swiss Broadcasting Corporation SRG SSR for 27 years, enables the general public to donate parcels containing food and hygiene supplies. Volunteers sort them, control them and prepare them for shipping. Around 45,000 recipients in Switzerland can look forward to a parcel.