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Current Site: Switzerland
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Current Site: Switzerland
In addition to the new design, Coca-Cola Zero Sugar now has an improved recipe. While still containing “zero” sugar and “zero” calories, with its refreshingly delicious flavour it offers a great Coca-Cola experience and appeals mainly to consumers who are looking for a calorie-free alternative.
With this positioning, Coca-Cola is making the selection of reduced-sugar and sugar-free drinks more attractive and acting in line with the implementation of their own commitments at national and international level. UNESDA, the European soft drink industry association, announced at the end of June that they are aiming for a further 10% reduction of the sugar content in soft drinks by 2030, therefore achieving a reduction of 33% overall compared to the year 2000.
Producing the new Coca-Cola Zero Sugar is very exciting. The production of the new edition was planned in detail in advance. Accordingly, everyone was very relieved that the production worked so well right from the start.
Andreas Schär syrup master at Coca-Cola HBC Switzerland
The new Coca-Cola Zero Sugar has been given a new look without losing its unmistakable character. Just like before, Coca-Cola Zero Sugar is produced in Brüttisellen. The amount and choice of the sweeteners used also remains unchanged. A total of 95% of the ingredients come from Switzerland and Swiss suppliers.