Coca-Cola HBC and Subway Switzerland Announce Strategic Partnership for the Nationwide Launch of Costa Coffee

Coca-Cola HBC and Subway Switzerland are pleased to announce a new strategic partnership aimed at introducing Costa Coffee across all Subway restaurants in Switzerland. This collaboration brings an innovative, scalable, and fully integrated coffee solution to the brand, offering customers a wide range of premium-quality hot and iced beverages.

The partnership will begin with a pre-launch phase in selected restaurants in May 2026, followed by a full nationwide rollout during the summer of 2026, covering 54 Subway locations across Switzerland. This initiative is designed to enhance the in-store experience and position Subway as a convenient destination for premium coffee at any time of day.

Coffee remains one of the most dynamic categories in the foodservice industry, and Subway Switzerland sees significant untapped growth potential in this segment. By introducing Costa Coffee, a trusted and well-recognised coffee brand, Subway aims to increase visit frequency, create additional consumption occasions, and strengthen its relevance throughout the day.

Alain Mettler, Coffee Business Unit Manager at Coca-Cola HBC, said: "Costa Coffee is a perfect fit for Subway’s broad and dynamic customer base. Its premium quality, consistency, and strong brand recognition enable us to deliver a coffee experience that perfectly complements Subway’s freshly prepared food offering. This partnership allows us to meet growing consumer demand for high-quality coffee-to-go, whether hot or iced."

Sebastian Becker, CEO of Subway Switzerland, added: "Coffee represents a significant growth opportunity for our business, enhancing our relevance across multiple consumption occasions—from breakfast and afternoon breaks to commuting and lunchtime visits. It also enables us to better meet the expectations of key customer groups seeking quality, convenience, and personalisation in their daily lives. Selecting the right partner was therefore a strategic priority. Costa Coffee combines premium quality with broad consumer appeal and fits perfectly with our brand positioning. Through this partnership, we can offer our guests a highly customisable premium coffee experience that naturally complements our made-to-order sandwiches, wraps, and salads."

The Costa Coffee range available at Subway will include a variety of popular beverages, from classic espresso-based drinks to refreshing iced options, catering to different tastes and consumption occasions.

This partnership reflects both companies’ shared commitment to quality, innovation, and creating value for consumers across Switzerland.