Globally, The Coca‑Cola Company and The Coca‑Cola Foundation together with Coca‑Cola HBC and all other bottling partners Worldwide are supporting various COVID-19 aid measures with a monetary donation. In Switzerland, the contribution is going to the Swiss Red Cross. Coca‑Cola Switzerland is providing the funds to support people who are in need due to COVID-19.
The Coca‑Cola system is donating 120 million dollars worldwide for COVID-19 aid measures. Coca‑Cola Switzerland has decided to use the funding to support the Swiss Red Cross as a way to provide fast, direct aid to those in need.
Helping those in greatest need
The funds will go toward the individual financial assistance from the Swiss Red Cross to support people who are in need due to COVID-19. People can receive fast, uncomplicated temporary assistance of up to 1,000 Swiss francs. The Swiss Red Cross pays bills for expenses that have either been incurred as a result of the COVID-19 pandemic or can no longer be paid due to restrictions on daily life. These include things like buying a computer for children who have to attend classes from home, gift certificates for groceries, and medical costs.
Markus Mader, director of the Swiss Red Cross, says: “Our sincere thanks go out to Coca‑Cola for supporting our COVID-19 aid measures. Especially now, in a situation that is tough for all of us, this is an important message of solidarity – solidarity with those in need.”
The Swiss Red Cross has set up an aid fund with the motto #füreinander (“for each other”) to help those affected by the COVID-19 pandemic as soon as possible.
#together solidarity initiative: beverage donations for healthcare staff and recruits
Coca‑Cola Switzerland began supplying healthcare facilities and the Swiss military with free drinks and snacks back in March.
It's our way of thanking the heroic men and women who are working tirelessly for the well-being of us all.