VALSER-AR-WEB-APP

Privacy Policy for VALSER AR Experience

Last updated: 13.02.2025

This Privacy Policy informs you about the personal data collected, processed, and used when accessing the Valser AR Experience ("Experience"). Coca-Cola HBC Switzerland AG ("we" or "us") is responsible for data processing in connection with this Experience.

1.    Who we are
This website is owned and operated by:
Coca-Cola HBC Schweiz AG
Thurgauerstrasse 134
8152 Glattpark (Opfikon)
Email: DataProtectionOffice.CH@cchellenic.com

Coca-Cola HBC Schweiz AG is the Data Controller responsible for processing personal data in connection with the Experience. The AR Experience is technically powered by Zappar Limited, a company registered in Scotland, United Kingdom, which acts as a Data Processor on behalf of Coca-Cola HBC Schweiz AG. Zappar processes data solely under our instructions and in compliance with applicable regulations.

For more details on how Zappar processes data, please refer to their Privacy Policy.


2.    Data Collection and Processing Purpose
When you scan the QR code and access the valser.arweb.app website, we do not collect, process, or store any personal data that would allow us to identify individual users. The AR Experience runs without requiring user registration or the input of personal information.

When accessing the Experience, the following data may be processed:

• Device and usage data: Information about the device used, browser type, IP address, as well as the date and time of access to ensure the technical availability of the Experience.
• Interaction data: Information on how you use the Experience (e.g., selected features, created virtual bottles) to improve the user experience.
• Location data (only with your consent): If you enable location access, your approximate location may be collected to provide location-specific content.

The data is used solely to ensure the secure and stable operation of our website and to provide and improve the Experience. It is not used for advertising purposes or profiling.


3.    Legal Basis and Compliance
This AR experience is designed in compliance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).


4.    Data Sharing
We do not share your personal data with third parties, except:

• With our data processor Zappar, which technically provides the Experience;
• If there is a legal obligation to share the data.
• If data transfer to third countries is necessary, it is carried out in accordance with Art. 16 et seq. FADP and Art. 44 et seq. of the GDPR with appropriate safeguards, such as standard contractual clauses.
   

5.    Data Retention
The collected data is only stored as long as necessary to provide the Experience. After that, it will be deleted or anonymized.


6.    Cookies and Tracking Technologies
This website may use limited cookies or similar technologies for functional and analytical purposes. No personal data is stored or used for tracking individual users. For details, please see our Cookies Policy.


7.    Data Security
We follow industry-standard security practices to ensure the integrity and security of the experience.


8.    Third-Party Links
The AR experience may contain links to third-party websites (e.g., social media platforms or brand-related content). We are not responsible for their data protection practices, and we encourage you to review their privacy policies.


9.    User Rights
You have certain rights concerning our data processing. Depending on applicable law, you may:

• Request information about the processing of your personal data.
• Request correction of inaccurate personal data.
• Request deletion of your personal data.
• Object to data processing.
• Request the transfer of specific personal data in a common electronic format to another data controller.

To exercise your rights, you can contact us at DataProtectionOffice.CH@cchellenic.com.

If you believe that your data has been processed unlawfully, you can contact the Swiss Federal Data Protection and Information Commissioner (FDPIC).


10. Changes to This Privacy Policy
This Privacy Policy may be updated to reflect legal requirements or changes in the Experience. The version published at the time of your use of the Website applies.

Cookies Policy for Valser AR Experience

Last updated: 13.02.2025

Coca-Cola HBC Schweiz AG, Thurgauerstrasse 134, 8152 Glattpark (Opfikon) (“CCHBC”), uses cookies and similar technologies on the website valser.arweb.app (“Website”), which it operates.

The Website may also use tracking, analytics, and advertising technologies from third-party providers to offer additional functionalities.

By navigating the Website, you agree that CCHBC may place cookies and similar technologies on your device in accordance with this policy.

1.   Cookies
Cookies are small text files that are stored on your computer or mobile device either permanently or temporarily when you visit or use the Website. Cookies store certain settings of your browser and data about your interaction with the Website.

The cookies used by CCHBC serve multiple purposes. For example, they enable efficient navigation between pages, save your preferred settings, and generally enhance your experience on the Website. Cookies themselves do not provide CCHBC with any personally identifiable information. However, in analytical reports, CCHBC collects other identifying features, including IP addresses, which are used solely to determine the number of unique visitors to the Website, without identifying individual users.

Under applicable laws, CCHBC may use technically necessary cookies that are essential for the operation and functionality of the Website. With your consent, CCHBC may also use additional cookies for analysing your usage behaviour and optimizing and personalizing the content displayed on the Website.

The following table provides an overview of the different types of cookies that may be used on valser.arweb.app:

Since the cookies used are minimal and essential for the functionality of the experience, they cannot be fully disabled without affecting usability. However, you can manage or delete cookies via your browser settings.


2.   Online Tracking, Analytics and Advertising Technologies
CCHBC may use the following third-party tracking and analytics tools:

• Google Analytics: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, is the provider of the Google Analytics service and acts as a data processor for CCHBC. For its services, Google Ireland Ltd. relies on Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (both together referred to as “Google”).
  
  Through the use of cookies, Google systematically collects and analyzes user behavior on the platforms and generates reports for CCHBC based on this data. CCHBC has configured the service so that Google truncates your IP address within Europe before transmitting it to the USA, ensuring that it cannot be traced back to you. While CCHBC assumes that the information shared with Google does not constitute personal data for Google, it is possible that Google may use this data for its own purposes, draw conclusions about your identity, create personal profiles, and link this data to your potential Google account.
  
  For more information about Google Analytics’ privacy policy click here. If you wish to disable Google Analytics, you can download and install the browser add-on here. Please note that in doing so, you may not be able to use all platform features to their full extent.
  
  
• Scantrust: Scantrust S.A., EPFL Innovation Park, PSE-D, CH-1015 Lausanne, Switzerland, is the provider of the Scantrust service and acts as a data processor for CCHBC.
  
  Scantrust provides QR code tracking services; however, no personally identifiable data is processed or stored. All data processing activities comply with FADP and GDPR requirements.

3.   Changes to the Policy
This Cookies Policy is reviewed regularly. Any changes to this policy will be published on the Website. The version published at the time of your use of the Website applies.