Wholesale

The cash & carry / full provider category encompasses various cash-and-carry supermarkets. With their wide range of products and large quantities, these warehouse-style stores are an especially attractive option for dining chains and takeout restaurants. 

Breweries have depots in various places in Switzerland, which are served by our Wholesale Account Managers (WAMs). Our National Account Managers (NAMs) work very closely with decision makers to reach targets efficiently. 

Some beverage distributors have joined together to form associations. Swissdrink and GDI (Groupement de Dépositaires Indépendants) are two of these groups. They pursue two goals: first, to create positive effects by working as an alliance, and second, to strengthen the competitive position of every independent beverage distributor that is a member. These associations ensure that distributors serve the market as a group, with shared business development.

The VSG (Verband Schweizerischer Getränkegrossisten) /ASDB (Association Suisse des distributeurs de boissons / Associazione Svizzera distributori di bibite) pursues and promotes the interests of Swiss beverage wholesalers as an umbrella association. Alongside this association, there are also independent beverage distributors, differentiated primarily by packaging units and types (such as reusable packaging).