For the benefit of our consumers, we are reducing the calorie content of our beverages, providing transparent nutritional information, have promised to market our products responsibly, and work with the industry, politicians and partners actively to contribute to the wellbeing of our society.
Communicate clear facts and establish transparency
In 2009, we were the first beverage company to make a global commitment to put all calorie information on the front of our products. The easily comprehensible nutritional statement and reference quantities on all packaging help consumers independently regulate their calorie intake. We are also reducing the calorie content of our beverages: in 2015, our entire product portfolio – including Valser – had an average calorie content of 85 kJ or 20 kcal per 100 ml.
- 8% calorie reduction of our entire portfolio since 2011
The marketing and sales of our beverages are guided by the “Swiss Pledge“. Since 2010, together with other leading Swiss food and drinks manufacturers, we have voluntarily pledged to refrain from advertising aimed at children under 12 years of age and to refrain from product-specific communications aimed at primary schools. The market research company Media Focus annually monitors this industry pledge, examining advertising on TV, in print and on brand websites. In 2014, the industry kept its promise in terms of TV and Print to a 99 percent/100 percent level, and to a 90 percent level on websites.