A new video series presents portraits of several employees of Coca Cola Switzerland who show how they are championing topics in their day-to-day work that are also important to our society. The latest episode supplies insight into the world of startups. Marketing Manager Rahel explains what Coca‑Cola Switzerland is doing to foster a spirit of innovation and introduces specific projects.

Episode #5: «Making innovation a habit.» – Rahel, Marketing Manager

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Although Coca‑Cola has existed for over 100 years and has become a fixture of everyday life for many people, the company still needs to be innovative. Rahel, Marketing Manager at Coca‑Cola Switzerland, explains why: «Consumers’ needs and lifestyles are changing faster than ever before.»

«We combine our experience and longstanding traditions with fresh, out-of-the-box thinking.»

This year, Coca‑Cola Switzerland began working with Kickstart and Swiss startups to foster the spirit of innovation and develop innovations with young Swiss companies.

A global premiere in the beverage industry

The great importance of innovation can also be seen in the pioneering project between Valser and Swiss Federal Institute of Technology (ETH) spinoff Climeworks. VALSER is the first, and so far only, beverage company in the world to use carbon dioxide from the air, thereby supporting a groundbreaking technology in the fight against climate change.  Als erste und bisher einzige Getränkefirma der Welt nutzt VALSER Sprudel aus der Luft und unterstützt dabei eine bahnbrechende Technologie im Kampf gegen den Klimawandel. The project is supported by the Klimafonds of Stadtwerk Winterthur, as well as the Swiss Federal Office for the Environment FOEN VALSER is the first, and so far only, beverage company in the world to use carbon dioxide from the air, thereby supporting a groundbreaking technology in the fight against climate change.  The project is supported by the Klimafonds of Stadtwerk Winterthur, as well as the Swiss Federal Office for the Environment FOEN and has generated attention in international media.

Valser Sparkling with fizz from the air.

The CO2 from Climeworks adds fizz to several products: VALSER Sparkling, VALSER Viva and VALSER Sparkling Lemon & Mint.The CO2 from Climeworks adds fizz to several products: VALSER Sparkling, VALSER Viva and VALSER Sparkling Lemon & Mint.