Everybody knows Coca‑Cola yet less is known about all of the things the company does behind the scenes. The sustainability report, which was published for the first time this year, tells many exciting stories spanning Coca‑Cola’s 75-year history in Switzerland.
Fact 1: Switzerland and Coca‑Cola. Produced here, consumed here.
With more than 1,000 employees, the company produces over 90% of its 22 branded beverages in its own bottling companies in Bolligen (BE), Dietlikon (ZH) and Vals (GR). This range of drinks comprises not just Coca‑Cola but other classics like Fanta, Sprite, Nestea and Valser. With just a few exceptions, the beverages’ added value is generated in Switzerland.
Fact 2: More choices, fewer calories, active lifestyle
Because Coca‑Cola focuses on the needs and well-being of its consumers, it continuously launches new innovations on the market. One example of this is Nestea Green Tea Citrus which contains the sweetener stevia and 30% less sugar. All in all, the total caloric value of the company’s product range has been reduced by more than 10% over the past 7 years. Ever since it was invented in the 19th century, Coca‑Cola has been manufactured without artificial aromas or added preservatives. Moreover, the company supports numerous sporting events and promotes a healthy, active lifestyle.
Fact 3: Responsible marketing
Coca‑Cola respects the responsibility of parents. As a result, the company does not advertise its products to children under 12 years of age. Classrooms are ad-free zones and absolutely no promotions are conducted at schools. Vending machines are only installed at the express wish of the school’s administration.
Fact 4: More drinks, less PET
The production volume has risen by 1% over the previous year. Despite this increase, PET requirements were cut by 1.5%. In the case of 500 ml PET bottles, for instance, a shorter neck and optimised use of materials achieved a 3-g reduction in bottle weight. Calculated for an entire truck load of bottles, that comes to a total of 57 kg less PET packaging.
Fact 5: Coolers that think
Coca‑Cola is relying on intelligent coolers to help it reduce its CO2 footprint even further. The device registers how it is being used and adjusts its cooling capacity accordingly. It turns itself off after the store closes, for instance, and only turns itself on two hours before the store opens. This kind of cooler is up to 63% more energy efficient than a model from 2004.
Fact 6: Award-winning human resource management
The magazine HR Today as well as the Personal Swiss trade fair both distinguished Coca‑Cola for the second time in a row: in 2011 for its employee development process and for its efforts in the area of human resources in 2012. That makes Coca‑Cola one of four Swiss corporations to have been presented with the Swiss HR label. The company also counts on woman power: women held 5 of 16 senior management positions in 2011. Gender-specific differences in salaries have also been eliminated.
Fact 7: No occupational accidents
In 2011 Coca‑Cola achieved the lowest number of lost days due to occupational accidents in the company’s history. Its vision is to achieve zero occupational accidents by 2020. The company is also banking on a good work-life balance within the scope of its efforts to promote occupational health. Maternity leave has been extended to 16 weeks and expecting fathers have five days of paid leave. All employees can take advantage of the assistance offered by familyservice®.
Fact 8: A date with Coke
Coca‑Cola has developed an innovative platform for recruiting new employees: Job Dating Day. This gives the company an opportunity to meet with future employees on equal footing during several “dates”. The concept focuses not only on checking an employee’s hard and soft skills but also their cultural fit or, in other words, whether they are a good cultural match to the Coke family. At the end of the day both decide whether they could imagine a future together.
Fact 9: Fewer resources used per litre
Compared to 2001, Coca‑Cola now requires 27% less water to produce one litre of its beverages. The goal is to reduce this consumption to just 1.5 litres of water by 2020. Energy consumption was also cut by 11% compared to four years ago.
Fact 10: Recycling pioneer
In Switzerland, more than 1.5 billion PET bottles enter into circulation every year. Coca‑Cola is an active founding and board member of PET-Recycling Schweiz. This association created the conditions needed to achieve today’s recycling rate of over 80%. In addition, Coca‑Cola’s PET bottles are already composed of up to 50% recycled PET material. This reduces the energy required to produce a bottle by half.
These are just a few figures and examples that represent a comprehensive sustainability strategy. The latest CSR Report 2011 can be downloaded at www.coca-colahellenic.ch/CSR
Patrick Bossart, Public Affairs & Communications Manager
Direct +41 44 835 99 10, firstname.lastname@example.org
Coca‑Cola HBC Switzerland is Switzerland’s leading producer of non-alcoholic beverages. Together with over 60,000 partners in the catering and retail sectors, the company refreshes Switzerland with some 500 million litres of beverages every year. Its portfolio comprises 22 different brands including Coca‑Cola, Fanta, Sprite, Nestea, Valser, Powerade and Monster. The company has been firmly rooted in Switzerland since 1936 and currently employs over 1,000 people at its head office in Brüttisellen as well as the production sites in Dietlikon ZH, Bolligen BE and Vals GR. Coca‑Cola also wants to set the tone when it comes to sustainability: It actively pursues numerous efforts in the area of environmental protection, assumes its social responsibility as a major employer and supports a healthy, active lifestyle. Coca‑Cola HBC Switzerland Ltd is a subsidiary of Coca‑Cola Hellenic Bottling Company S.A., the largest bottler of products from The Coca‑Cola Company in Europe.