In a new video series, we are featuring Coca‑Cola Switzerland employees who show how they are championing topics in their day-to-day work that are also important to our society. In this episode, Dominik, packaging specialist at Coca‑Cola Switzerland, takes a close-up look at various forms of packaging and explains why a well-functioning recycling system is crucial.
Episode #4: "One step forward, every day." – Dominik, packaging specialist
From glass to aluminum and PET, "All packaging materials have their pros and cons when it comes to sustainability," says Dominik, packaging specialist at Coca‑Cola Switzerland.
He considers a package to be sustainable if it protects the product as well as possible and extends its shelf life. "The more often packaging is reused, the greater its benefit to the environment," he adds. That’s why Dominik views recycling as the crucial factor when it comes to sustainable packaging.
"No packaging is sustainable if it is disposed of improperly."
The Swiss people are very disciplined when it comes to collecting recyclables: already today, around 83% of all PET bottles are returned in this country.
This is ultimately also due to the tireless work of PET-Recycling Switzerland. Coca‑Cola Switzerland teamed up with partners to found this organization already back in 1990. Since then, the company has made extensive efforts to promote and support collection and recycling of the beverage bottles produced.
A new life for every bottle
With the VALSER brand, Coca‑Cola Switzerland managed to become the first mineral water producer in Switzerland to develop and market a beverage bottle made from 100% recycled material (rPET).
This safe, clean process gives every bottle a new life. Collecting and recycling used PET bottles not only minimizes waste, but also lowers CO2 emissions. Compared to bottles made of new PET with no recycled material at all, CO2 emissions will be reduced by as much as 75 percent and in 2020, VALSER will be able to lower CO2 emissions by around 2,000 tons.