To honor its 80-year anniversary, Coca‑Cola Switzerland is opening a Visitor Center brimming with attractions and adventures. Revolving around the main attraction, the Coke Jump, the company is launching a charity engagement in the run-up to the Special Olympics 2017. At the same time, the country's first high-speed PET line of its kind is starting full operations in Dietlikon. The 80-year long commitment to Switzerland is also shown in the results of a study which demonstrate the local value creation and thus the CHF 916 million contribution of Coca‑Cola Switzerland to the Swiss economy.
Coca‑Cola has been located in Switzerland since 1936 and has broadly taken root in the region as brand, production site, sales location and employer with more than 900 employees. To honor its anniversary, Coca‑Cola shows its strong ties with Switzerland opening a new Visitor Center on 2 June 2016, together with Carmen Walker Späh, Head of the Department for Economic Affairs and Government Councillor. In the new world of experience, visitors can delve into the refreshing world of Coca‑Cola.
They get instructive insights into the world of the iconic beverage on an interactive tour packed with activities. Smart facts about the production of Coca‑Cola and the company's commitment to the location in Switzerland and sustainability are distributed through information boards, videos, guessing games and a tour of the bottling plant. Two of the highlights are the Coca‑Cola Freestyle©, a machine to mix your individual beverage from more than 100 flavors, and the Coke Jump, creating an individual 360° video of the visitors. "We are delighted to show the world of Coca‑Cola to Switzerland in our new Visitor Center, and at the same time display our local roots even more consciously", says Jürg Burkhalter, Commercial Director at Coca‑Cola HBC Switzerland.
Opening the Visitor Center will also launch the charity campaign #CokeJump4Switzerland. The Swiss population is invited to come to the Visitor Center, do the Coke Jump and share it in the social media for a good cause. Every shared Jump will support the Swiss delegation of Special Olympics on their way to the World Winter Games 2017 in Schladming. Xherdan Shaqiri and Nadja Zimmermann have already done the Jump, just like Dominique Rinderknecht.
Another highlight of the Center is the chance to experience the country's first high-speed PET line of its kind at the core of the production site Dietlikon/Brüttisellen. Coca‑Cola invested about CHF 18m in the bottling line which creates 16 new jobs and produces 42,000 half-liter PET bottles per hour.
Study shows local value creation
Coca‑Cola's local roots are also reflected in the results of a socio-economic study in which the cooperation and value creation of Coca‑Cola and its suppliers and customers were analyzed. This study conducted Steward Redqueen, a consulting company specialized in the analysis of interfaces between companies and the society as well as their interaction and cooperation.
According to the survey, about 420 million liters of beverages were bottled at the two production sites in Dietlikon and Vals in 2015; that is 82% of all Coca‑Cola Switzerland products sold in Switzerland. Thus, Coca‑Cola is creating a value of CHF 2.- for each and every liter of beverage produced and CHF 916 million respectively in the past year. 95% of the ingredients come from Swiss suppliers, mostly partners from the surrounding area. Coca‑Cola Switzerland is, for example, one of the largest purchasers of Swiss sugar. Additionally, for each job created directly, Coca‑Cola enables 8 further jobs in Switzerland, 5,400 of which in gastronomy, 1,000 in retail, 300 in production, 200 in agriculture, 200 in logistics and about 2,100 in various other sectors.
The new Coca‑Cola Visitor Center
The Visitor Center in Dietlikon/Brüttisellen is located only a few minutes by foot from the train station Dietlikon and is opened from Monday to Friday. On a 2-hour tour, visitors experience the world of Coca‑Cola first hand and playfully explore facts about production, the ecological responsibility and the company's local commitment. Anyone who is interested can now register for a free tour at visitcoke.ch. Visitors must be 12 years or older.
About the study "Socio-Economic Contribution of Coca‑Cola in Switzerland" by Steward Redqueen (2015) – Methodology
In the process of producing, packaging, promoting and delivering Coca‑Cola products to the end consumer, the Coca‑Cola system stimulates economic activity throughout the entire value chain. In the study "Socio-Economic Contribution of Coca‑Cola in Switzerland" the cooperation between Coca‑Cola and the Swiss national economy was analyzed along the entire value chain. The authors of the study examined all the economic activities triggered by the manufacture, packaging, marketing, sale and delivery of the products to the consumers which generate direct and indirect private income and tax revenue for the Federal State.
Coca‑Cola is more Swiss than you might think
Coca‑Cola in Switzerland
Coca‑Cola has been producing locally for Swiss consumers since 1936 and has more than 900 employees in Switzerland. Coca‑Cola is the leading manufacturer of non-alcoholic beverages in Switzerland. Together with more than 50,000 gastronomy and commercial partners, the company provides Switzerland with refreshments in the form of 500 million liters of beverages annually. The portfolio comprises 23 brands, including Coca‑Cola, Fanta, Sprite, Nestea, Valser, Powerade and Monster. Coca‑Cola also wants to set the tone when it comes to the topic of sustainability. The company has undertaken numerous initiatives in the area of environmental protection, assumes corporate social responsibility as an important employer and supports a healthy, active lifestyle.
Special Olympics is the world's largest sports movement for people with intellectual or multiple disabilities. Special Olympics was founded in 1968 and in 1988 officially recognized by the International Olympic Committee. The object and purpose of Special Olympics are popular sports programs that promote general physical fitness and agility. They help to strengthen the self-confidence, the joy of movement and the athletic performance. The Foundation pursues the following key objectives: facilitate sport for mentally and physically disabled people; preparation, organization and implementation of Special Olympics events; financial and moral support of the Swiss organizers of Special Olympics programs; participation in local, regional, national and international events of Special Olympics; appreciation, acceptance and equality of mentally and physically disabled athletes. In Switzerland Special Olympics Switzerland operates as a foundation since 1995. In 2014, 50 regional competitions were run in 13 different sports with a total of 2‘193 participants.
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Caption (f.l.t.r.): Paris Nikolopoulos, Market Operations Manager, Coca‑Cola Schweiz GmbH; Jürg Burkhalter, Commercial Director, Coca‑Cola HBC Switzerland; Carmen Walker Späh, Head of the Department for Economic Affairs and Government Councillor; Dimitris Lois, Chief Executive Officer, Coca‑Cola HBC AG; Dominique Rinderknecht, „Friend of the Brand“.