Entitled "Coke light in Fashion with Manolo Blahnik", Coca‑Cola light’s new involvement with fashion starts at the end of March. A meet & greet with the world-famous shoe designer and a special bottle are the highlights of the partnership.
Entitled ‘Coke light in Fashion with Manolo Blahnik’, Coca‑Cola light’s new involvement with fashion starts at the end of March. Under the motto of ‘Show us how much you love shoes’, women can win an exclusive meet & greet in London with world-famous shoe designer Manolo Blahnik.
This is all you need to do to enter: shoe-lovers are invited to put together creative and arty photos or collages on the topic of ‘Show us how much you love shoes’ and upload them by the end of April to www.coca-colalight.ch. From May, as many online votes as possible will be collected from female consumers so that the jury can then determine the winner from the three best entries.
She, together with her best friend, will be flown to London where the pair will stay overnight at a luxury hotel and get the exclusive opportunity to meet Manolo Blahnik in person. What’s more, the winner will get the chance to choose two pairs of Manolo shoes and take them home with her! “The core idea of this campaign is to support young women in enabling them to express their personality, style and, ultimately, their individuality through fashion,” says Flavio Calligaris, Market Operations Manager at Coca‑Cola Switzerland.
New bottle designed by Manolo Blahnik
As part of the fashion partnership, Manolo Blahnik designed an exclusive bottle for Coca‑Cola light of which only 10,000 exist and which are only available at exclusive fashion events. The eye-catching and unique look of this design piece clearly bears the signature of the master designer. “It’s a pleasure and honour to adorn such a cult object as the Coca‑Cola light bottle with my design,” says Manolo Blahnik. With his creative and unique designs, Manolo Blahnik fits the philosophy of Coca‑Cola light perfectly.
Ruth Mathias, Corporate Affairs Manager, +41 (0)44 8359910 or firstname.lastname@example.org