Alex Maycock, Head of Immediate Consumption, and Jürg Burkhalter, Head of Future Consumption, are being appointed to the Leadership Team of Coca‑Cola HBC Schweiz as of 1 December 2012. They succeed Commercial Director Barbara Tönz, who is switching to Coca‑Cola in Austria.

“In Alex Maycock and Jürg Burkhalter the Leadership Team has gained two proven experts in the Swiss beverages market. By expanding the management body in this way we aim to place more emphasis on the market and focus even more strongly on the customer”, explains Tomas Gawlowski, General Manager of Coca‑Cola HBC Schweiz. Alex Maycock has been Head of Immediate Consumption at Coca‑Cola in Switzerland since August 2012 and is responsible in this function for the catering trade, beverage wholesalers, hotels and staff restaurants as well as for beverage solutions for companies. Maycock holds an MBA and has been at Coca‑Cola for 12 years. Jürg Burkhalter has been Head of Future Consumption since August 2011 and responsible throughout Switzerland for the retail and convenience trade. After studying economics at the University of St. Gallen, he gained many years of experience in the consumer goods sector before joining Coca‑Cola in 2005.

Barbara Tönz: A new challenge following 14 years at Coca‑Cola in Switzerland

Barbara Tönz, until now Commercial Director with overall responsibility for the Swiss market, is switching to Coca‑Cola in Austria as of 1 December 2012. In her new function Tönz will be responsible for the Austrian commercial team. She came to Coca‑Cola HBC Schweiz 14 years ago and has made a significant contribution to the company’s successful growth. Thanks to her commitment, Tönz led Nestea to become the number one iced tea brand. Gawlowski accordingly pays tribute to her achievements: “As a member of the Leadership Team, Barbara Tönz played a central role for our company in the past five years and leaves behind a major legacy. It is among other things down to her that Coca‑Cola today has full coverage in the Swiss retail trade. Never before has this been the case since the brand was introduced over 75 years ago”.


Further information
Patrick Bossart, Public Affairs & Communications Manager
Phone +41 (0)44 835 99 10,  


Coca‑Cola HBC Switzerland is Switzerland’s leading producer of non-alcoholic beverages. Together with over 60,000 partners in the catering and retail sectors, the company refreshes Switzerland with some 500 million litres of beverages every year. Its portfolio comprises 22 different brands including Coca‑Cola, Fanta, Sprite, Nestea, Valser, Powerade and Monster. The company has been firmly rooted in Switzerland since 1936 and currently employs over 1,000 people at its head office in Brüttisellen as well as the production sites in Dietlikon ZH, Bolligen BE and Vals GR. Coca‑Cola also wants to set the tone when it comes to sustainability: It actively pursues numerous efforts in the area of environmental protection, assumes its social responsibility as a major employer and supports a healthy, active lifestyle. Coca‑Cola HBC Switzerland Ltd is a subsidiary of Coca‑Cola Hellenic Bottling Company S.A., the largest bottler of products from The Coca‑Cola Company in Europe.

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