There is more of Switzerland in Coca‑Cola than you might think. 90% of the beverages sold in Switzerland by Coca‑Cola are manufactured in Switzerland. 95% of the ingredients required for their manufacture come from Swiss suppliers. In total Coca‑Cola generates added value of CHF 1.2 billion in Switzerland and provides 16,500 jobs.
Coca‑Cola employs over 1000 people in Switzerland and directly generates added value of CHF 126 million. In all Coca‑Cola in Switzerland contributes to the creation of CHF 1.2 billion in value and helps to safeguard 16,500 jobs. So every CHF generated by Coca‑Cola brings in another 8 CHF in added value for Switzerland. If the products were imported from other countries rather than manufactured in Switzerland, not only would the Swiss national economy miss out on added value of CHF 84 million but 980 jobs and trainee positions would also be lost.
These are the most significant findings from a scientific study into the cooperation between Coca‑Cola and its approximately 50,000 partners in Switzerland. The study examined the whole value chain, from raw materials and manufacture to sale, marketing, transport and sale in the retail trade or in restaurants.
Tomas Gawlowski, General Manager of Coca‑Cola HBC Switzerland, explains the study results: "A close connection with the local community is an important part of the Coca‑Cola philosophy worldwide and a key success factor here in Switzerland. Our proximity to our customers ensures the high quality of our products and services. We know it is more expensive to produce in Switzerland, but we wish to maintain this strong connection in all circumstances and to continue in our commitment to a strong partnership between Coca‑Cola and the Swiss economy."
With a sales volume of around 500 million litres per year Coca‑Cola is the biggest producer and supplier of non-alcoholic drinks in Switzerland. 90% of the products are manufactured and bottled in Switzerland, on the company’s three sites in Bolligen (BE), Dietlikon (ZH) and Vals (GR). 95% of the ingredients used in their manufacture come from Swiss suppliers. Coca‑Cola delivers the products to all parts of Switzerland via its distribution centres in Dietlikon (ZH), Zizers (GR) and Bussigny (VD).
For further information:
Coca‑Cola HBC Schweiz AG: Patrick Bossart, Public Affairs & Communications Manager
Telephone +41 44 835 99 10, firstname.lastname@example.org, www.coca-colahellenic.ch
Coca‑Cola Schweiz GmbH: Matthias Schneider, Public Affairs & Communications Manager
Telephone +41 41 44 835 94 72, email@example.com, www.coca-cola.ch
Other results and background
Study by Steward Redqueen
In the study "Socioeconomic effects of Coca‑Cola in Switzerland“ the cooperation between Coca‑Cola and the Swiss national economy was analysed along the entire value chain. The authors of the study examined all the economic activities triggered by the manufacture, packaging, marketing, sale and delivery of the products to the consumers which generate direct and indirect private income and tax revenue for the Federal State. The Coca‑Cola Hellenic parent corporation, which only moved to Switzerland in 2013, is not taken into account in the study.
On the basis of the business figures for 2011 the study reaches the following findings:
- Value creation
Direct added value generated by Coca‑Cola in Switzerland amounts to CHF 126 million. In all Coca‑Cola enables the creation of a total of CHF 1.2 billion in added value. Each CHF generated directly by Coca‑Cola leads to a further 8 CHF in added value for the Swiss economy.
The economic activities of Coca‑Cola in Switzerland generate CHF 392 million in tax revenue. Coca‑Cola itself pays various taxes amounting to a total of CHF 31 million. The supplier chain incurs taxes of CHF 127 million while sales in the retail trade and in restaurants incur a further CHF 234 million in taxes.
Coca‑Cola employs over 1000 people in 975 full-time positions. In addition to these a further 16,500 jobs with the company’s partners along the value chain can be attributed directly to the economic activities of Coca‑Cola.
The study was carried out from August 2012 to January 2013 by Prof. Ethan B. Kapstein and Dr. René Kim with the assistance of Willem Ruster and Teodora Nenova from the consultancy Steward Redqueen. This Netherlands-based company specialises in the analysis of interfaces between companies and society and has conducted more than 60 studies of this type worldwide since 2006 in various different sectors.
Prof. Ethan B. Kapstein is currently a lecturer at Georgetown University and is a partner in Steward Redqueen. He previously held the chair in Political Economy at INSEAD, lectured at Harvard University and Wharton School and acted as a consultant to OECD. He is the author of a number of books.
Dr. René Kim is a founding member of and partner in Steward Redqueen. He has worked with many international companies and private equity funds worlwide. Before founding Steward Redqueen he worked among other things as a consultant for the Boston Consulting Group and at the Massachusetts Institute of Technology. He has written many academic papers.
Facts and figures
Coca‑Cola in Switzerland
|Coca‑Cola is a licensing system. Coca‑Cola Schweiz GmbH is the licenser and is responsible for consumer marketing. Coca‑Cola HBC Schweiz AG takes care of production, sales, distribution and retail marketing.|
|Products:||22 brands and 40 products including Coca‑Cola, Fanta, Sprite, Nestea, Valser, Powerade and Minute Maid. Over 40% of the beverages manufactured by Coca‑Cola today are calorie-free or calorie-reduced.|
|Production:||Sales volume of around 500 million litres per year.|
|Sites:||Bottling plants in Dietlikon/Brüttisellen, Bolligen and Vals
Distribution centres in Dietlikon/Brüttisellen, Bussigny and Zizers
|Employees:||Over 1,000 employees and trainees|
|Management:||Coca‑Cola HBC Schweiz AG: Tomas Gawlowski
Coca‑Cola Schweiz GmbH: Colin Forrest
|Partnerships:||Swiss Red Cross, Swiss Foundation for Practical Environmental Protection (PUSCH), Swiss Society for Nutrition (SGE), Coca‑Cola Junior League, City Running, MyCoke Music Soundcheck, GORILLA – Stifti Foundation|
|Sustainability:||Coca‑Cola is aware of its responsibilities to society and the environment and has defined seven strategic priorities in this regard. As one example the company has lowered the water required to produce 1 litre of drink by around 30% since 2001. By 2020 Coca‑Cola wishes to consume only 1.5 litres of water to produce 1 litre of drink. The company’s 2011 Sustainability Report containing many fascinating facts is available to download from www.coca-colahellenic.ch/csr.|
|Foundation:||1936: First licensing agreement of the Berne car importer Max Stooss with The Coca‑Cola Company
1955: First branch of The Coca‑Cola Company arrives in Switzerland with the establishment of Coca‑Cola AG in Zürich