Water is one of the most important natural resources of our planet and for Coca‑Cola a valuable raw material in the production of its beverages. Coca‑Cola intends to play a leading role in the efficient use of water.
Since 2009 we have been working with the Swiss Foundation for Practical Environmental Protection (Stiftung Praktischer Umweltschutz Schweiz). We jointly produce the interactive water exhibition "Wasser – alles klar!" [Water – all clear!] – supported by the Federal Environmental Office – and raise awareness around using water responsibly. Through six experiments we teach the basics about the role of water in society and show how personal water consumption in daily life can be reduced through simple measures.